Show Management has established an advertising policy which applies to any property outside the convention center to which all Industry Supporters must abide. This policy applies but is not limited to airport, hotels (including hotel room drops), transit, billboards, taxi/van wraps, and pedicabs.
DDW has established a two-mile convention center radius off-site marketing policy. This policy is in place to protect DDW’s brand, show integrity, but more importantly protect our paid Industry Supporters from non-exhibiting companies encroaching on the DDW’s event, education sessions or any other events happening throughout the week. DDW will continue to ensure the success of the event and continue to provide a first-class experience for our attendees, participants, and media.
Industry Supporters interested in advertising outside of the convention center or at a host city airport are required to work with the official DDW vendor. DDW will work directly with the supporter and a third-party vendor on a collaborative solution that adheres to DDW’s off-site advertising policy and meets the goal of the supporters marketing plan.
This policy includes, but is not limited to the following:
- Airport
- Bars and Lounges
- Billboards
- Hotels (including hotel room drops), fascia, lobby, lounges, corridors and sleeping rooms
- Local storefronts and attractions
- Mobile, parked, or static units that are training or hands-on session/demo vehicles
- Parking lots (public or private)
- Professional sports stadiums, arenas, etc.
- Restaurants
- Theaters
- Transit, to include taxi/van wraps, buses, pedicabs and Segway’s
- Any street activities, art, street vendors, performers, or exterior guerrilla marketing
Participants who do not abide by this policy will be subject to action outlined in the DDW Policies, under Violations.